The Occam's Garage Blog

The Razor

Cut through the noise. Practical writing on websites, brand, and getting found online — for small businesses that would rather be running their business.

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Latest — 7 posts
Do You Need a Chatbot? Probably Not.
StrategyAI

Do You Need a Chatbot? Probably Not.

The honest answer to the AI question every business is getting sold this year.

AUG 10, 2026 · 5 MIN
Your Logo Isn't Your Brand
BrandingIdentity

Your Logo Isn't Your Brand

What actually makes a small business look established — and it's not the logo.

JUL 07, 2026 · 5 MIN
The Only Five Pages You Actually Need
Web DesignStrategy

The Only Five Pages You Actually Need

Most small-business sites are bloated. Here's the lean structure that converts.

JUN 30, 2026 · 4 MIN
Stop Making Customers Think
UI/UX

Stop Making Customers Think

Small UX changes that quietly cost you customers.

JUN 23, 2026 · 7 MIN
Blogging Is Boring. It Also Works.
ContentSEO

Blogging Is Boring. It Also Works.

How one post a month keeps you in search for years.

JUN 16, 2026 · 5 MIN
Squarespace, Wix, or Custom?
Web Design

Squarespace, Wix, or Custom?

An honest breakdown of what each one really costs.

JUN 09, 2026 · 8 MIN
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